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<channel><title><![CDATA[Nora Firestone - Blog]]></title><link><![CDATA[http://www.norafirestone.com/blog]]></link><description><![CDATA[Blog]]></description><pubDate>Fri, 20 Sep 2024 16:32:40 -0400</pubDate><generator>Weebly</generator><item><title><![CDATA[Interview With Stihl Inc.'s Fred Whyte Explores the Meaning of Leadership]]></title><link><![CDATA[http://www.norafirestone.com/blog/interview-with-stihl-incs-fred-whyte-explores-the-meaning-of-leadership]]></link><comments><![CDATA[http://www.norafirestone.com/blog/interview-with-stihl-incs-fred-whyte-explores-the-meaning-of-leadership#comments]]></comments><pubDate>Sat, 04 Jul 2015 15:49:34 GMT</pubDate><category><![CDATA[Uncategorized]]></category><guid isPermaLink="false">http://www.norafirestone.com/blog/interview-with-stihl-incs-fred-whyte-explores-the-meaning-of-leadership</guid><description><![CDATA[Fred Whyte profile: What makes this leader tick?      Photo by Kathy Keeney       What do I love about journalism? Getting to know the sides of people we'd otherwise never know,&nbsp; gathering their insights, wisdom and stories of experience, then whittling it all down to the tidbits and principles that I believe will interest or benefit readers. See what makes Fred Whyte tick in this Inside Leadership article on the man who runs Stihl Inc. Story begins on page 32.      Article featuring Fred W [...] ]]></description><content:encoded><![CDATA[<h2 class="wsite-content-title" style="text-align:left;">Fred Whyte profile: What makes this leader tick?<br /></h2>  <div><div class="wsite-image wsite-image-border-none " style="padding-top:10px;padding-bottom:10px;margin-left:0;margin-right:0;text-align:center"> <a href='http://www.mirabelsmagazinecentral.com/DigitalEdition/index.html?id=85999e3d-76b6-4f33-87be-0c5fbf5b9a27&pn=1&pv=s' target='_blank'> <img src="http://www.norafirestone.com/uploads/8/0/9/1/8091323/213096_orig.png" alt="Fred Whyte, president of Stihl Inc., shown with line employee Sharon Dingle. The article by Nora Firestone explores the man behind Stihl's U.S. division and what makes him tick as a leader." style="width:auto;max-width:100%" /> </a> <div style="display:block;font-size:90%">Photo by Kathy Keeney</div> </div></div>  <div>  <!--BLOG_SUMMARY_END--></div>  <div class="paragraph" style="text-align:left;">What do I love about journalism? Getting to know the sides of people we'd otherwise never know,&nbsp; gathering their insights, wisdom and stories of experience, then whittling it all down to the tidbits and principles that I believe will interest or benefit readers. <a target="_blank" href="http://www.mirabelsmagazinecentral.com/DigitalEdition/index.html?id=85999e3d-76b6-4f33-87be-0c5fbf5b9a27&amp;pn=1&amp;pv=s">See what makes Fred Whyte tick in this Inside Leadership article on the man who runs Stihl Inc. </a>Story begins on page 32.<br /></div>  <div><div class="wsite-image wsite-image-border-none " style="padding-top:10px;padding-bottom:10px;margin-left:0;margin-right:0;text-align:center"> <a href='http://www.mirabelsmagazinecentral.com/DigitalEdition/index.html?id=85999e3d-76b6-4f33-87be-0c5fbf5b9a27&pn=1&pv=s' target='_blank'> <img src="http://www.norafirestone.com/uploads/8/0/9/1/8091323/5913303_orig.png" alt="Inside Leadership magazine, June 2015. See Fred Whyte article on page 32." style="width:auto;max-width:100%" /> </a> <div style="display:block;font-size:90%">Article featuring Fred Whyte begins on page 32.</div> </div></div>]]></content:encoded></item><item><title><![CDATA[Be a "Media-Friendly" Writer]]></title><link><![CDATA[http://www.norafirestone.com/blog/be-a-media-friendly-writer]]></link><comments><![CDATA[http://www.norafirestone.com/blog/be-a-media-friendly-writer#comments]]></comments><pubDate>Tue, 28 Apr 2015 00:48:02 GMT</pubDate><category><![CDATA[Business]]></category><category><![CDATA[Media Sense and Savvy]]></category><category><![CDATA[Writing]]></category><guid isPermaLink="false">http://www.norafirestone.com/blog/be-a-media-friendly-writer</guid><description><![CDATA[This column first appeared in Inside Business news journal, February 2014. The company name is fictitious. Another news article deadline loomed and I'd yet to verify the source  company's name. The body of the press release read SMITT Intergalactic  Veterinary Services, which established SMITT as an acronym - perhaps for something  like Smith, Monroe, Inred, Thomas and Troy - but I'd always understood  that the company had been named for owner Dr. Smitt, in which case the name should be written  [...] ]]></description><content:encoded><![CDATA[<div class="paragraph" style="text-align:left;"><span style='text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); '><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><em>This column first appeared in Inside Business news journal, February 2014.</em> <em>The company name is fictitious. </em><br /><br />Another news article deadline loomed and I'd yet to verify the source  company's name. The body of the press release read SMITT Intergalactic  Veterinary Services, which established SMITT as an acronym - perhaps for something  like Smith, Monroe, Inred, Thomas and Troy - but I'd always understood  that the company had been named for owner Dr. Smitt, in which case the name should be written with a capital "S" and lowercase "mitt."<br /><span style=""></span><br /><span style=""></span> Awaiting a response from my contact person about the matter, I turned to the company's website.<br /><span style=""></span><br /><span style=""></span> The name resurfaced as SMITT in the body of content, but now within several variations:  SMITT Intergalactic Animal Clinic, SMITT Intergalactic Veterinarians,  SMITT Intergalactic LLC. Now I had two concerns, which essentially  boiled down to one important question: <em>What's your company's full,  official name, really</em>?<br /><span style=""></span><br /><span style=""></span> Tick-tock, tick-tock, tick-tock ...<br /><span style=""></span>       </span></span></span></span></span></span></span></span></span></span></span></span></div>  <div class="paragraph" style="text-align:left;"><span style='text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); '><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); ">My contact hadn't responded, so I called the company.<br /><span style=""></span><br /><span style=""></span> This should have resolved the issue within 90 seconds. I held while the receptionist sought "someone who could help" me.<br /><span style=""></span><br /><span style=""></span> Help me, <em>yes</em>!<br /><span style=""></span><br /><span style=""></span> Imagine my surprise to hear that she couldn't find anyone "authorized" to answer my question.<br /><span style=""></span><br /><span style=""></span> Tick-tock, tick-tock, tick-tock ...<br /><span style=""></span><br /><span style=""></span>  I eventually confirmed the name being Smitt Intergalactic Veterinary   Services, but it shouldn't have been so difficult or time-consuming to   accomplish this.<br /><span style=""></span><br /><span style=""></span>  Shouldn't one of the company's goals be to help members of the media   identify the organization and convey information about it with accuracy?<br /><span style=""></span><br /><span style=""></span>  I've been writing, presenting and advising people about writing for   business and media relations for a few years, and I devote an entire section of my new book   to expansion of the concept that I call "being media-friendly." This   means being recognized by members of the media as someone who speaks   their language, upholds a high standard of professionalism and respects   the purpose, deadlines and professional needs of reporters, editors and   others in the field. <a title="" href="http://www.norafirestone.com/publicity-and-media-relations-overview-from-the-journalists-perspective.html">Click here to read an excerpt of that section</a>.<br /><span style=""></span><br /><span style=""></span> Why not help members of the media help you?<br /></span></span></span></span></span></span></span></span></span></span></div>  <div>  <!--BLOG_SUMMARY_END--></div>  <div class="paragraph" style="text-align:left;"><span style='text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); '><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style=""><span style="">The  concept encompasses numerous ways in which a business and its   public  messages can be media-friendly, and the following points offer a   good  start:<br /><span style=""></span><br /></span></span><ul><li><span style=""><span style=""><span style=""></span> Write your  company's entire official name correctly on first   reference in the  body of each Web page, on all written media   correspondences and  wherever else people would expect to find it.</span></span></li></ul><span style=""><span style=""><span style=""></span><br /></span></span><ul><li><span style=""><span style=""><span style=""></span> Capitalize appropriately and confine capitalizing for emphasis to graphic design.</span></span></li></ul><span style=""><span style=""><span style=""></span><br /></span></span><ul><li><span style=""><span style=""><span style=""></span> Professional press releases display the date and media contact    information up front, followed by the main point of the release    summarized in a headline-style heading.</span></span></li></ul><span style=""><span style=""><span style=""></span><br /></span></span><ul><li><span style=""><span style=""><span style=""></span> Expand with the details in journalistic inverted-pyramid style, with clear and concise points and no hype.</span></span></li></ul><span style=""><span style=""><span style=""></span><br /></span></span><ul><li><span style=""><span style=""><span style=""></span> If possible, include a relevant, attributed quote or two that can be used as-is if an article or broadcast segment ensues.</span></span></li></ul><span style=""><span style=""><span style=""></span><br /></span></span><ul><li><span style=""><span style=""><span style=""></span> Limit the word count to one page or about 450 words or fewer. The    art of succinctness in public messaging is worth cultivating for many    reasons.</span></span></li></ul><span style=""><span style=""><span style=""></span><br /></span></span><ul><li><span style=""><span style=""><span style=""></span> To send a press release or story pitch, paste it to the body of an email and also attach it in document form.</span></span></li></ul><span style=""><span style=""><span style=""></span><br /><span style=""></span>   Be sure you're targeting an appropriate person at an outlet that's    relevant to your release or pitch. When submitting material to more than    one person at a single outlet or department, make it clear that you   are  approaching them all. Don't expect a response to a pitch unless a    recipient plans to pursue it.<br /><span style=""></span><br /><span style=""></span>   Publishing the press releases on your website can deliver several    benefits, including the increased chance that you'll be found by    additional journalists searching for sources of your expertise or    experience. Journalists are deadline- and detail-oriented. Being a    media-friendly source will help them help you.<br /><span style=""></span><br /><span style=""></span>  <em style="">Nora   Firestone is a professional writer, reporter and website  designer who   also teaches writing, media relations and DIY website building to small  business  owners.  She can be reached at <a title="" style="" href="mailto:nfirestone@verizon.net">nfirestone@verizon.net</a> or via <a href="http://www.norafirestone.com/contact.html">www.norafirestone.com/contact</a></em></span></span></span></span></span></div>]]></content:encoded></item><item><title><![CDATA[Grief Drives Writers to Tears of Ink]]></title><link><![CDATA[http://www.norafirestone.com/blog/grief-drives-writers-to-tears-of-ink]]></link><comments><![CDATA[http://www.norafirestone.com/blog/grief-drives-writers-to-tears-of-ink#comments]]></comments><pubDate>Sat, 25 Apr 2015 16:40:07 GMT</pubDate><category><![CDATA[Writing]]></category><guid isPermaLink="false">http://www.norafirestone.com/blog/grief-drives-writers-to-tears-of-ink</guid><description><![CDATA[Spill it out, the inner muse cajoled. Spill it all out onto thirsty, droughty paper. To poetry. To story. To song. Every day; whenever I command you. No experience this life-crushing should escape the wrangling, the torrential processing and the paradoxical beauty of the mournful, pitiful, brooding, faithful pen. For no such experience, if put in the hands of a writer, can truly elude its preordained transformation from spirit slayer to renewer of life by the one who's been entrusted with such w [...] ]]></description><content:encoded><![CDATA[<div class="paragraph" style="text-align:left;"><span style='text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); '><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><em>Spill it out</em>, the inner muse cajoled. Spill it all out onto thirsty, droughty paper. To poetry. To story. To song. Every day; whenever I command you. No experience this life-crushing should escape the wrangling, the torrential processing and the paradoxical beauty of the mournful, pitiful, brooding, faithful pen. <br /><br />For no such experience, if put in the hands of a writer, can truly elude its preordained transformation from spirit slayer to renewer of life by the one who's been entrusted with such wretched torment to offer it up to those parched and poised to drink from the flood of </span></span></span></span></span></span></span></span>written imagery and <span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); ">raw artistry born deep in the isolating pit of grief. ...&nbsp; <br /></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></div>  <div><div style="height: 10px; overflow: hidden; width: 50%;"></div> <hr class="styled-hr" style="width:50%;"></hr> <div style="height: 10px; overflow: hidden; width: 50%;"></div></div>  <div>  <!--BLOG_SUMMARY_END--></div>  <div class="paragraph" style="text-align:left;"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400">Such were the demands of my inner muse following the death at birth of my first child 20-something years ago. I knew she was right. What ensued in time were my fervid commitments to "honor the muse," "take dictation" from her and not "plug up writer's flood"&nbsp;</span></span></span></span></span></span></span>&mdash;<span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"> all notes-to-self you'll find sprinkled within my quotes for fellow writers&nbsp;</span></span></span></span></span></span></span>&mdash;&#8203;<span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"> as I set out on the well-worn, yet somehow always mysteriously new writers' path.</span></span></span></span></span></span></span></div>  <div class="paragraph" style="text-align:left;"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400">And such are the challenges recently dropped before Sydney Scrogham, a Virginia-based young-adult fantasy writer to whom I took an immediate and exceptional liking between the time I reviewed her manuscript for <em>Chase</em> and the end of our initial phone conversation to discuss her publishing dreams and goals. Perhaps it was the voice of Providence whispering of a deeper connection forthcoming: Shortly after Sydney entered our Emerging Authors program at Koehler Books, her first "baby" also died. He was <a target="_blank" href="http://www.sswriter.com/blue-ear-kisses-cure-depression/">her beloved horse, Blue</a>. </span></span></span><span><span><span><span><span><span>I read about his passing in her blog at </span></span></span><span><span><span><a target="_blank" href="http://www.sswriter.com/">www.sswriter.com</a>. </span></span></span><br /><br />Those of us who had already been encouraging Sydney to expand upon her everyday experiences as a writer in her blog are now witnessing something deeper and more prolific and profound, in her own post-loss re-commitment to "the muse" as only she can experience it, process it and transform it in the months and years to come. I look forward to her articles, which roughly alternate between <span>being</span><em> helpful</em> and <em>generously raw</em> </span></span></span></span></span></span></span></span></span></span></span></span></span>&mdash;<span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span><span><span> whatever the muse dictates in a given moment.</span></span></span><br /><br /><span><span><span>So, Sydney, it's with a strange sense of aslant privilege that I gently welcome you to a new level of writing&nbsp;</span></span></span></span></span></span></span></span></span></span></span></span></span>&mdash;<span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span><span><span> one marked by the fogs and flashes of grief and the new depths of faith and insight that unfold from it all. Be prepared that from this point on in your own path, no heavy stone will remain unturned by you; no innocent leaf will linger unstirred as you pass it; and never again will a simple thought lack the inspired threads of the past, the present and a unique understanding of infinite implication. Grief does unexpected things to the heart and voice of the writer.<br /><br />May the process heal and raise you as you bare your soul for the love of Blue and others who come to "read" it. &nbsp; </span></span></span></span></span></span></span></span></span></span></span></span></span></div>]]></content:encoded></item><item><title><![CDATA[Quick Tips for a Good Media Interview]]></title><link><![CDATA[http://www.norafirestone.com/blog/quick-tips-for-a-good-media-interview]]></link><comments><![CDATA[http://www.norafirestone.com/blog/quick-tips-for-a-good-media-interview#comments]]></comments><pubDate>Thu, 23 Apr 2015 03:24:04 GMT</pubDate><category><![CDATA[Media Sense and Savvy]]></category><guid isPermaLink="false">http://www.norafirestone.com/blog/quick-tips-for-a-good-media-interview</guid><description><![CDATA[Being interviewed? Fabulous! Grab these pointers for getting the most out of the experience.        Copyright 2012, original material from the presentation handout titled Supplement to &ldquo;Writing for Your Small Business or Organization&rdquo; presentation.  Looking forward to an interview with a print, TV or radio journalist can be as nerve-racking an experience as it is exciting and potentially significant for your business. I've been in the interviewer's seat for an estimated 1,200 or more [...] ]]></description><content:encoded><![CDATA[<h2 class="wsite-content-title" style="text-align:left;"><span style='text-decoration:none; font-style:normal; font-weight:300; color:rgb(96, 86, 80); '><span style="text-decoration:none; font-style:normal; font-weight:300; color:rgb(96, 86, 80); "><span style="text-decoration:none; font-style:normal; font-weight:300; color:rgb(96, 86, 80); "><strong style=""><span style="" "font-size:12.0pt;line-height:115%;font-family:&quot;calibri&quot;,&quot;sans-serif&quot;;="" mso-ascii-theme-font:minor-latin;mso-fareast-font-family:calibri;mso-fareast-theme-font:="" minor-latin;mso-hansi-theme-font:minor-latin;mso-bidi-font-family:&quot;times="" roman&quot;;="" mso-ansi-language:en-us;mso-fareast-language:en-us;mso-bidi-language:ar-sa"="">Being interviewed? Fabulous! Grab these pointers for getting the most out of the experience.</span></strong></span></span></span></h2>  <div>  <!--BLOG_SUMMARY_END--></div>  <div class="paragraph" style="text-align:left;"><span style='text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); '><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); ">  <span style="" "font-size:12.0pt;="" line-height:115%;font-family:symbol;mso-fareast-font-family:symbol;mso-bidi-font-family:="" symbol"=""><span style=""><span style=""></span></span></span><em><span style="" "font-size:12.0pt;line-height:115%;="" mso-bidi-font-family:&quot;times="" roman&quot;"="">Copyright 2012, original material from the presentation handout titled </span></em></span></span></span></span></span></span></span></span></span></span></span></span><em><span style=""><span style=""><span style=""><span style=""><span style=""><span style=""><span style=""><span style=""><span style=""><span style=""><span style=""><span style=""><span style="" "font-size:12.0pt;line-height:115%;="" mso-bidi-font-family:&quot;times="" roman&quot;"=""></span></span></span></span></span></span></span></span></span></span></span></span></span><span style=""><span style=""><span style=""><span style=""><span style=""><span style=""><span style=""><span style=""><span style=""><span style=""><span style=""><span style=""><span style="" "font-size:12.0pt;line-height:115%;="" mso-bidi-font-family:&quot;times="" roman&quot;"=""></span></span></span></span></span></span></span></span></span></span></span></span></span><strong style="" "mso-bidi-font-weight:="" normal"=""><span style="" "font-size:12.0pt;line-height:115%;mso-bidi-font-family:="" &quot;times="" roman&quot;"="">Supplement to &ldquo;Writing for Your Small Business or Organization&rdquo; presentation</span></strong>.</em><br /><span style=""></span><br /><span style=""></span>  <span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); "><span style="" "font-size:12.0pt;line-height:115%;="" mso-bidi-font-family:&quot;times="" roman&quot;"="">Looking forward to an interview with a print, TV or radio journalist can be as nerve-racking an experience as it is exciting and potentially significant for your business. I've been in the interviewer's seat for an estimated 1,200 or more articles that I&rsquo;ve written as a reporter, and I've also been on the other side of the table as a source contributing to numerous print and broadcast pieces for others. <br /><br />On the job, I&rsquo;ve even met a handful of potential expert sources who declined interviews because they&rsquo;d had what they perceived as a bad experience with a reporter in the past.<span style="">&nbsp; </span>Most believed that they&rsquo;d been misquoted; others had simply had unrealistic expectations about the length or impact of their contribution.<span style=""> </span>Certainly any professional journalist with integrity aims to always be accurate with quotes, input, facts and other details.<span style=""> </span>But we&rsquo;re all human, and mistakes get made.<span style=""> </span>If you&rsquo;re nervous about being interviewed for a print piece and therefore you&rsquo;re inclined to decline, I advise that it&rsquo;s worth getting over this. <br /><br />Whatever you anticipate, whether you&rsquo;re excited or nervous about contributing to an article or broadcast segment, heed these tips to position yourself for a good experience: </span><br /><span style=""></span>  </span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></div>  <div class="paragraph" style="text-align:left;"><ol><li><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span>Get clarity about the nature of the article or broadcast segment and how significant a portion of the piece will feature your input. For instance, the nature of the piece might be what people who are having a custom home built should know about energy-saving building materials and appliances that, if used, can save them big bucks on running the home month after month. For this piece, the journalist may be interviewing two builders -- of of them you, and the other your competitor -- and the owner of a well-established local building supplies company that carries the latest in energy-efficient materials. In another case, the nature of the article or segment might pertain to a particular cause, concept or mission that&rsquo;s signature to your organization, and you may be the sole interviewee. It&rsquo;s important that you understand the topic of the article or segment and your role as a contributor. This will help you to prepare and to manage your expectations.</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></li><li><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span>If you have enough advance notice, prepare for the interview. Read more about how to do that in <a target="_blank" href="http://www.norafirestone.com/how-to-prepare-for-a-radio-interview.html">this recent article</a>.</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></li><li><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"> <span>During the interview, if it's for a print piece, simply speak clearly and somewhat slowly, giving you enough time to think about your input and giving the reporter enough time and clarity to accurately write what you&rsquo;re saying.<span> </span>It doesn&rsquo;t matter if it takes you five minutes to say what you have to say; it&rsquo;s still only going to take readers 10 seconds to read it after the reporter has written it. If it's a TV or radio interview, speak at a natural pace -- not too quickly, as some people do when they're nervous, and not too slowly. The article mentioned in point #2 addresses this as well.</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></li><li><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"> <span>Ask the reporter if you may tape the phone or in-person interview.<span>&nbsp; </span>Having your interview on tape allows you to review your communication skills and assess your strengths, weaknesses and how you can improve.<span> </span>Bits of the interview material can be used in your blog and to inspire your own articles and other <em>original</em> content, <strong>but you must wait until after the original article has published so you don't inadvertently pre-publish anything that appears there</strong>.</span> If it's a live broadcast segment, be sure to have two people tape it for you (if one recording doesn't take, you'll have a backup)!</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></li><li><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><strong><span>Don&rsquo;t tell the photographers that I told you this, <em>but . . .</em> </span></strong><br /><span>It&rsquo;s sometimes possible to secure professional photos from the interview&rsquo;s photographer for your own use &mdash; say, for your website, to accompany an article of your own, etc.<span>&nbsp; </span>This is typically not allowed when dealing with a publication&rsquo;s staff photographers because they&rsquo;re paid a salary and the images they shoot belong to the publication, regardless of whether or not they&rsquo;re ever published.<span>&nbsp; </span>Freelance photographers, however, often have more freedom.<span> </span>They sell the photo or photos that the editor chooses to the publication, and the surplus belongs to the photographer.<span> </span>While no photographer can sell you the same image that the publication has purchased, a freelance photographer may be able and willing to sell or give you any number of those that are not purchased for publication. This is a much more cost-effective way to get professional photos than hiring a photographer yourself for a shoot.<span> </span>It doesn&rsquo;t hurt to ask, but again, be respectful.<span> </span>Some photographers are receptive to this and others may not be.<span> </span>Remember that staff photographers typically don&rsquo;t have this option.&nbsp;</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></li><li><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400"><span style="color:rgb(102, 102, 102); font-weight:400">Be sure to thank those involved in helping you tell your story. This may mean a reporter or host, a camera person and maybe an editor or producer.<br />&nbsp;</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></li></ol></div>  <div class="paragraph" style="text-align:center;"><span style='text-decoration:none; font-style:normal; font-weight:400; color:rgb(102, 102, 102); '>Copyright 2012 - 2015, Nora Firestone<br /></span></div>]]></content:encoded></item></channel></rss>