Do-It-Yourself Website Design and Building

Design, Build and Manage Your Own Website workshop

Building and running your own website can save time and money and facilitate endless creative marketing and business-growth opportunities. You likely know that it's important to have an easy-to-manage professional website, but where do you start?
What are the components to a well-built and search-engine optimized site, and how should you implement them? How can you avoid the "in-over-your-head" stumbling blocks in the DIY site-building process and achieve success in only a few weeks' time?
Join me for this detailed multi-session Step-by-Step instructional workshop based on designing and building a personal or business website on one of the most user-friendly yet professional-looking and affordable platforms available. Created especially for entrepreneurs and small-business/practice owners, retailers, contractors, artists, musicians, writers/authors and other self-starters, this live, hands-on workshop (now also available via online access) takes attendees who know little to nothing about website creation to building and controlling their own self-manageable customized sites. No management fees or contracts. The key to this workshop is that it provides clear, relevant direction, from start to finish, based on the consolidation of knowledge acquired over years of research and experience. I'll lead you through the maze with the in-depth insights and information that you didn't know you needed to know. Never fear the growing DIY website trend; let Step-by-Step shed light on the essentials and guide you through the process to success.

Workshop includes:
  • Detailed, hands-on instruction with professional tips and insights.
  • Registration of your own domain name (small cost associated, not included in cost of presentation) and other (free) third-party accounts for use with your site.
  • In-depth discussions about search engine optimization (SEO), professional copy/content writing, being what I call "media-friendly" with your website and more.
  • Adding and optimizing photos, video and written content, special forms, etc.
  • Snacks and beverages (live workshops only).
  • Accompanying instruction book*
  • Continuing correspondence with instructors and other workshoppers for questions, comments, sharing ideas and progress, etc.
  • Access to "crash" future public "Design, Build and Manage Your Own Website" workshops free of charge to refresh/reinforce knowledge.
  • Affordable price of only $350 adds great value to your business or venture
  • Much more!
  • Learn at Your Own Pace With the (Super-Affordable) Step-by-Step Digital Course!

(Charged laptop and email account required.)

Only $350 live or $149 digital (paper flyer discounts will be honored). Next live workshops: Fall and winter 2015/'16. Class size limited; advance registration is required. Learn more or reserve your spot today.
      
*Book and other course materials are not transferable for use by others and are not to be copied or reproduced in any way, in any country and/or in any language; instructional use of course materials and their contents by anyone other than its copyright holder is unlawful and would be shamefully unethical.
Register Now!
Additional Step-by-Step presentations and workshops include:
  • "DIY Website Essentials" (presentation): This two- to three-hour presentation covers key points about preparing for and running your own website, whether you build/manage it yourself or hire a developer. Need-to-know concepts and professional insights from the Step-by-Step "Design, Build and Manage Your Own Website" workshop will educate and empower you--as a decision maker, site owner and content producer--regarding essential elements for which you'll be responsible. Overviews and introductions include: domain basics--selecting and registering your domain name, choosing the right registrar, pricing and more; key points regarding site design, functionality and search engine optimization (SEO); creating well-written content; DIY vs. hiring--the pros and cons of each and how to decide what's right for you; third-party social and analytics tools and more.
  • "Writing for Websites" (presentations): How (and why) to avoid common mistakes in website copy; how to make your website "media friendly"; writing effective back-end and on-page content for search engine optimization (SEO) and human engagement; article/blogging basics and insights; how to write engaging professional press releases; media outreach, and more!
  • "Media-Sense" presentations and workshops on effective media-relations and outreach.
  • Advanced "Design, Build and Manage Your Own Website" (workshops): Addressing various aspects of further site development, customization and promotion, advanced workshops include writing for your website, blogging, color scheme selection, light HTML/CSS coding for site customization and more.
  • "The Power of the Virtue of Gratitude in Your Personal and Business Lives" (presentation): How to cultivate a strong sense of gratitude, why you should, and what are the infinite and unexpected benefits to you, your company, your family and the world in which you live?

Contact Nora for related Step-by-Step services that may interest you:

  • Professional proofreading/editing and press releases: Let Step-by-Step write or review your website copy, press releases or other content to ensure that your public messages reflect the level of professionalism that your business delivers.
  • Have an affordable website built for you: Let Step-by-Step build you an attractive, affordable, easy-to-manage and optimized website. Clients are entitled to access the public "Design, Build and Manage Your Own Website" workshop or a client version of the online course free of charge when they're ready to learn how to manage their own sites.