Media Sense and Savvy Workshop
Get the Inside Scoop on Effective Media Relations and Outreach

Empower yourself and your organization with a deep understanding of publicity and media relations
and a strategy for the year ahead!
What does it take to garner valuable exposure for your business, events or expertise? Why does that other book get all the media attention while yours sits virtually undiscovered? How do professional public-relations reps build and maintain trusting relationships with members of the media?

Year-'round publicity and media coverage are within your reach if you understand and can serve the needs and expectations of journalists, media outlets and their audiences.

Start thinking and communicating like a PR pro.

Get the “inside scoop” on effective media relations and outreach, press-release development, professionalism in written and spoken communications and more from Nora Firestone, professional writer, freelance journalist, editor, author of "The $10,000 Apostrophe" and original Step-by-Step media-relations coach. Taking this affordable, in-depth, eight-session (or 32-hour) workshop can easily result in thousands of dollars' worth of publicity/exposure, cost savings and image-boosting communications knowledge. Live workshops,* held multiple times a year, cover:
  • Fundamental principles of promoting your business.
  • How and why to avoid some of the most common errors in business messaging and media relations/outreach.
  • Understanding members of the media and their outlets, audiences and needs.
  • How to become the kind of source a journalist seeks.
  • How to recognize opportunities for media coverage and connect with journalists and others looking for news and expertise like yours.
  • How to properly develop, target, time and submit effective, “newsworthy,” and relevant press releases and pitches about your business, books events, etc.
  • Developing and submitting guest columns/articles for possible publication.
  • Use of proper grammar, punctuation, spelling, capitalization and style in your media outreach and other public communications.
  • What your website needs to attract, appeal to and best serve journalists.
  • Much more!
Picture
On air. Photo by Harry Gerwien.
Next live workshop: August 26 and September 2, 3, 9 and 10, 2016 (32 hours in five live sessions). Details and reservations here.

Who should attend?

This live workshop is perfect for entrepreneurs, small-business owners, authors and others in charge of pursuing media attention and exposure for their causes, books or organizations. *Digital/online workshop also available ($149); live workshops in Virginia Beach ($395; seating limited). References available. Money-back guarantee. Reserve your spot now!
Get dates and reserve your spot now!
Download printable flyer
Program and outline copyright 2012 - '15, Nora Firestone.
While I can't always prevent unscrupulous people from imitating my original workshop ideas, material, outlines and models, I do deem that behavior shameful, untrustworthy and devoid of integrity.
You have helped me greatly by sharing the ****** source and by sharing templates and development instruction for press releases. The collective knowledge you've imparted over the years has resulted in an array of media coverage and exposure I'd otherwise not have received. You have empowered me to be the master of marketing principles for my business. ~Jacquie Whitt, President, Adios Adventure Travel
More testimonials here.
Reporter and author Nora Firestone teaches workshops in effective media relations, do-it-yourself website building and more.
Reporter and author Nora Firestone
Nora Firestone is a professional writer, freelance journalist, website designer, editor, author and acquisitions editor for Koehler Books publishing company in Virginia Beach, Va. She is the area’s premier authority on communicating the valuable media-relations insights and journalists’ perspectives to the business people and authors who need them most. Since 2011/’12, Nora has been speaking and instructing on writing for business messaging and search-engine optimization, effective media relations and outreach, and do-it-yourself website design and management. In her case, the words premiere and premier are interchangeable. Don't be fooled by others coached or “inspired” to imitate her media-relations and other unique training programs.