Chief Gene Saunders, founder and CEO, tells what it has taken to launch, lead and operate Project Lifesaver International, one of the world's leading special-focus search-and-rescue initiatives. This comprehensive program for people prone to wandering due to cognitive disorders such as Alzheimer's, autism, traumatic brain injury and others, has celebrated more than 3,000 successful missions in its 18-year history. But it hasn't been easy, especially amid naysayers, attempted sabotage and betrayals by trusted confidants. What does it take to sustain one's belief in a mission and empower it to become a mainstay of widespread life-saving impact? Grit, heart, effective leadership, a great team and a bull-headed drive are just the start. Listen now.