What is the car dealership whose ad aims to hook you with double-entendre names of U.S. towns such as Beaver Lick really saying to you? "Hey guys, ha, ha, ha, bring your wives and daughters to our dealership and this is the respect we'll show them." Don't make costly errors in your public business messaging. Tune in to my advice on this issue and more. Spring 2016 update: It seems that the ad writer at a Hampton Roads Ford dealership took my point to heart. That company now touts how much respect it will show a father's daughter. ;)
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Nora Firestone shares professional business tips and insights for small-business owners, authors and others, live on the air Thursday afternoons, from 1:00 until 2:00 EST, on Freedom 1110 AM, WKQA radio in Hampton Roads, Virginia. Nora's bio here.
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