$10,000 Apostrophe
Tip of the Day

Help Put an End to Verbal Abuse in Business Messaging

If you follow popular "wisdom," you may be a public-messaging perp. Disregard for the rules of language in professional copy can offend consumers and turn them away in droves.

Domain Name Goofs and Tips

Just because your company name is Joe's Exchange, that doesn't mean your domain should be www.joesexchange.com. Lucky for you, there's a difference between company names, website names/titles and domain names!

Revise Your Copy for Clarity, Brevity and Flow

Be Consistent With Pronouns and Adjectives

The case against "singular their"; a glimpse into the insights of The $10,000 Apostrophe.

Author

Nora Firestone is a professional writer, news reporter, Weebly website designer and acquisitions editor for Koehler Books publishing company. Since 2012, she leads presentations and workshops on writing for business, media relations, DIY website design, home-improvement projects and more.

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