Writing, Messaging and Media-Relations Coaching and Instruction
What do you need to know about writing ad copy, website pages and other messages that represent you? Discover from Nora Firestone, professional writer/reporter and website designer and founder of Step-by-Step Presentations, how to avoid some of the most common errors in public messages, why it's important to do so, and much more! These presentations are packed with unique, original professional insights based on a merging of professional writing, journalism and website design expertise that sets a new standard. Learn what you probably don't even know that you need to know about writing for business, media relations and outreach and the Web. (Anyone else is an impostor!)
Upcoming "Media Sense and Savvy" Workshops
Your choice of February, May or September 2016 (live or digital)
Media Sense and Savvy Workshop: The Inside Scoop on Effective Media Relations and Outreach
Begin the new year empowered with a deep understanding of publicity and media relations and a strategy for 2016! Eight in-depth sessions; one awesome deal!
Media Sense and Savvy Workshop: The Inside Scoop on Effective Media Relations and Outreach
Begin the new year empowered with a deep understanding of publicity and media relations and a strategy for 2016! Eight in-depth sessions; one awesome deal!
Ongoing Writing and Media-Relations Presentations
Two- to three-hour presentations (overview):
Developed and led by professional writer/reporter Nora Firestone since 2012, a variety of Step-by-Step "Writing for Your Small Business" and "Media Sense and Savvy" presentations will get you thinking like a member of your target audience and writing more like a communications pro. Professional insights and instruction cover well-written copy for print and spoken public messages (commercials/ads, signs, article and blog content, etc.), writing for websites, approaching and pitching the media and more.
Developed and led by professional writer/reporter Nora Firestone since 2012, a variety of Step-by-Step "Writing for Your Small Business" and "Media Sense and Savvy" presentations will get you thinking like a member of your target audience and writing more like a communications pro. Professional insights and instruction cover well-written copy for print and spoken public messages (commercials/ads, signs, article and blog content, etc.), writing for websites, approaching and pitching the media and more.
Key takeaways (may vary depending upon specific presentation):
Suggested audience:
Entrepreneurs; small-business owners; authors; printers; sign makers; people in charge of website management, newsletters, ad copy, signage and/or media relations for small businesses, trade associations, charitable organizations, etc.; anyone responsible for creating such content, who strives for high impact on a small budget and who is not a professional writer.
- How to avoid some of the most common mistakes in your public messages and why it’s essential to do so.
- Refresher of important grammar, style and punctuation guidelines to heed when creating written and spoken ads, print marketing materials, signs, online content, press releases and more.
- Writing website page and blog content for relevance, engagement and search engine optimization (SEO).
- Being a “media-savvy” writer for Web pages, press releases, articles, commercials, etc.
- Effective media relations and outreach, including why, when and how to pitch the media with news and story ideas.
Suggested audience:
Entrepreneurs; small-business owners; authors; printers; sign makers; people in charge of website management, newsletters, ad copy, signage and/or media relations for small businesses, trade associations, charitable organizations, etc.; anyone responsible for creating such content, who strives for high impact on a small budget and who is not a professional writer.
Date, time, location:
When: Contact us about upcoming presentations or to arrange one for your own group
Where: In-person locations throughout Hampton Roads; some presentations are now online
Cost: $25 - $29
Register: Advance registration is always required
Coming soon: The complete book: The $10,000 Apostrophe: How to Avoid Some of the Most Common Errors in Your Public Business Messages and Why It's Essential to Do So
When: Contact us about upcoming presentations or to arrange one for your own group
Where: In-person locations throughout Hampton Roads; some presentations are now online
Cost: $25 - $29
Register: Advance registration is always required
Coming soon: The complete book: The $10,000 Apostrophe: How to Avoid Some of the Most Common Errors in Your Public Business Messages and Why It's Essential to Do So
Contact Nora today to pre-order "The $10,000 Apostrophe"
Participate in focus group survey:
We invite you to take our survey about the effects of errors in public business messages. Not only does your participation help us help others, but we've been told by other participants that the survey alone gave them valuable insights and food for thought! We'd love to have you, too!
Not Into Instruction at This Time? Contact Us About Writing and Publishing Services, Including:
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Nora Firestone is a professional writer/reporter with a diverse background in writing, technology, art/design and DIY home improvement. Firestone also works in specific areas of website design and management. Through Step-by-Step Presentations, Firestone develops and leads educational presentations and full-length workshops in writing for business, effective media relations and outreach, do-it-yourself website building, DIY home improvement and more.
