The $10,000 Apostrophe
Coming in 2022!
What do you need to know about writing ad copy, website pages, emails, newsletters, press releases and other messages that represent your business? With the ability to self-publish everything from business cards and flyers to news articles, media releases, online content and more comes the weighty risk of sabotaging your public image and detracting from your company’s real area(s) of expertise. Poor attention to detail in your public messages translates, to many, to a lack of attention to detail in other areas of your business. Low public opinion can generate diminishing income.
I know what members of the media and your target market really think of your written and spoken messages. And I’m here to help. "The $10,000 Apostrophe" will get you thinking like a member of your target audience (including potentially influential members of the media); understanding the not-so-scary worlds of grammar, punctuation and search-engine optimization; and writing and speaking more like a communications pro. Professional insights and instruction from a journalist, website designer and businessperson cover well-written copy for print, spoken and Web-based public messages, approaching and pitching the media, optimizing online content and more. I’ll clue you in with professional insights and instruction about how to avoid some of the most common errors in public business messages, why it’s essential to do so and how to get those messages right. Better yet: It’s easier than you might fear.
Based on years of the author's professional experience as a writer and news reporter, her lifelong observations, and the opinions of other writers, newspaper editors and everyday consumers across the United States, "The $10,000 Apostrophe" is a must-read for anyone charged with writing or supervising public company messages, including website content, email and social media campaigns, print and spoken ads, signage, content marketing and more. This book covers explanations of the negative impact of common errors in public business messages, the corrections for these errors, writing for the Web and search-engine optimization, effective media relations/outreach, how to be what the author calls "media-friendly" and other essentials.