For years I've been developing and leading workshops about how and why to avoid common errors in public business messaging, the material from which also comprises my forthcoming book titled (not "entitled"), "The $10,000 Apostrophe," which also covers my "Media Sense and Savvy" instruction on effective media relations and outreach. Today's show is a replay from October 2015 and will enlighten you from this material about business messaging of many kinds. Tune in!

From 1:00 - 2:00 Thursday, March 31, it’s not just me and the bullhorn on the topic of publicity and media relations! I finally get Terry Kelley, a seasoned public relations professional with Virginia Beach-based Meridian Group PR and advertising agency, into the studio. Terry and I have worked together on several assignments over the years, he as public relations rep and I as newspaper and magazine reporter on the receiving end of his media outreach. He's a consummate pro, and I’ve been planning for months to bring him in to the studio to chat with you, dear listeners. Tune in to Freedom 1110,

What is the car dealership whose ad aims to hook you with double-entendre names of U.S. towns such as Beaver Lick really saying to you? "Hey guys, ha, ha, ha, bring your wives and daughters to our dealership and this is the respect we'll show them." Don't make costly errors in your public business messaging. Tune in to my advice on this issue and more. Spring 2016 update: It seems that the ad writer at a Hampton Roads Ford dealership took my point to heart. That company now touts how much respect it will show a father's daughter. ;)